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Barco, China Film Co. (CFG), Appotronics and CITICPE have announced that the joint venture the companies entered into last year will be branded Cinionic. 

 The new company will be called “Cinionic”. The name is a combination of cinema and ionic, defined as the “coming together of forces to create energy in the Cinema industry.” Its logo icon is a colorful continuous wheel which represents movement and energy. The color wheel not only represents diversity, the brand colors of the three founding partners are integrated into the array of colors.

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The new brand comes with a matching tagline: EXPERIENCES. DELIVERED. Carl Rijsbrack, chief marketing officer at Cinionic, commented: “Our tagline is our commitment to customers — that they can count on Cinionic to deliver the ultimate cinema experience. It’s simple, direct, and reflects our commitment to deliver compelling audience experiences.”

The new company will focus on a combination of innovative cinema solutions, flexible financing and a comprehensive service model that enables exhibitors to focus on engagement with their moviegoers while simplifying their technology and operations.

 

 

Source: Barco

Official site: Cinionic


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